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Buy.ology

Contributor(s): Material type: TextTextLanguage: English Publication details: Crown Business, 2010Description: xi + 254 p. ; 20 cmISBN:
  • 9780385523899
Subject(s):
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake-- I'll have what she's having : mirror neurons at work-- I can't see clearly now : subliminal messaging, alive and well-- Do you believe in magic? : ritual, superstition, and why we buy-- I say a little prayer : faith, religion, and brands-- Why did I choose you? : the power of somatic markers-- A sense of wonder : selling to our senses-- And the answer is ... : neuromarketing and predicting the future-- Let's spend the night together : sex in advertising-- Brand new day : the future of marketing and advertising-- Conclusion : good times, bad times.--
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.12615 LIN (Browse shelf(Opens below)) Available B04685
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.126 MEI The complete guide to direct marketing HF5415.12615 BRI Decoding the irrational consumer HF5415.12615 DOO Braininfluence HF5415.12615 LIN Buy.ology HF5415.12615 LIN Buyology HF5415.12615 LIN Buy.ology HF5415.12615 REN Neuromárketing : el nervio de la venta

A rush of blood to the head : the largest neuromarketing study ever conducted This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake-- I'll have what she's having : mirror neurons at work-- I can't see clearly now : subliminal messaging, alive and well-- Do you believe in magic? : ritual, superstition, and why we buy-- I say a little prayer : faith, religion, and brands-- Why did I choose you? : the power of somatic markers-- A sense of wonder : selling to our senses-- And the answer is ... : neuromarketing and predicting the future-- Let's spend the night together : sex in advertising-- Brand new day : the future of marketing and advertising-- Conclusion : good times, bad times.--

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