Retailing management

Contributor(s):

Material type: Text

TextLanguage: English Publication details: McGraw-Hill, 2014Edition: 9ª edDescription: xxxiii + 670 p. ; 28 cmISBN:

9781259060663

Subject(s):

Summary: Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5429 LEV (Browse shelf(Opens below))	Available		B00033
Book	TBS Barcelona Libre acceso	HF5429 LEV (Browse shelf(Opens below))	Available		B04663

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Previous	122.55 AME Études de marché	122.55 DIA Diseño y elaboración de cuestionarios para la investigación comercial	122.55 MCD Market segmentation (2012)	123.33 LEV Retailing management	123.99 DAU Visite guidée de Carrefour Planet Lyon (Ecully et Vénissieux)	124.35 PAR International business	124.35 RUG International business	Next

Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.