Jab, jab, jab, right hook

Contributor(s):

Vaynerchuk, Gary [Author]

Material type: Text

TextLanguage: English Publication details: , 2013Description: xx + 195 p. ; 24 cmISBN:

9780062273062

Subject(s):

Online resources:

Click here to access online

Contents:

Round 1 The Setup Round 2 The Characteristics of Great Content and Compelling Stories-- Round 3 Storytell on Facebook-- Round 4 Listen Well on Twitter-- Round 5 Glam It Up on Pinterest-- Round 6 Create Art on Instagram-- Round 7 Get Animated on Tumblr-- Round 8 Opportunities in Emerging Networks-- Round 9 Effort-- Round 10 All Companies Are Media Companies-- Round 11 Conclusion-- Round 12 Knockout-- Includes bibliographical references (pages 189-195).--

Summary: 'New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr'-- Provided by publisher.

Holdings ( 3 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.1265 VAY (Browse shelf(Opens below))	Available		B03909
Recommended bibliography book	TBS Barcelona	HF5415.1265 VAY (Browse shelf(Opens below))	Available	RESERVE	B03908
Recommended bibliography book	TBS Barcelona	HF5415.1265 VAY (Browse shelf(Opens below))	Not for loan		B03910

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	HF5415.1265 KAW The art of social media	HF5415.1265 KAW The art of social media	HF5415.1265 VAY Jab, jab, jab, right hook	HF5415.1265 VAY Jab, jab, jab, right hook	HF5415.1265 VAY Jab, jab, jab, right hook	HF5415.5 VAY The thank you economy	Next

'New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr'-- Provided by publisher.