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How brands become icons
Material type:
TextLanguage: English Publication details: Harvard Business School Press, 2004Description: xiii + 263 p. ; 24 cmISBN: - 9781578517749
Contents:
El capítulo 1 incluye un pequeño glosario. Contiene bibliografía e índice analítico.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book
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TBS Barcelona Libre acceso | HF5415.1255 HOL (Browse shelf(Opens below)) | Available | B01990 |
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| HF5415.1255 BEV Brand management : co-creating meaningful brands | HF5415.1255 BEV Brand management : co-creating meaningful brands | HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands | HF5415.1255 HOL How brands become icons | HF5415.1255 KAP The new strategic brand management (2008) | HF5415.1255 KIN Universal principles of branding : 100 key concepts for defining, building, and delivering brands | HF5415.1255 LEA Experiential marketing : integrated theory & strategic application |
El capítulo 1 incluye un pequeño glosario. Contiene bibliografía e índice analítico.
