Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Ayse A. Akcal.

By:

Cavusgil, S. Tamer [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: London ; Thousand Oaks, CA : Sage Publications, 2013.Edition: Second edition.Description: xx, 394 pages : illustrations ; 25 cm.ISBN:

9781849201544

Subject(s):

LOC classification:

HD62.4 .C387 2013

Courses that have reserved this title:

MSc International Business: Unit 1. Issues And Trends in International Business | MSc International Business: Units 4 & 7. Regional Spotlights

Summary: The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HD62.4 CAV (Browse shelf(Opens below))	Available		B01261

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Previous	HD41 POR Competitive advantage : creating and sustaining superior performance	HD58.7 GRI Organizational behavior : managing people and organizations	HD62.4 BUC International business strategy : theory and practice	HD62.4 CAV Doing business in emerging markets	HD62.4 GRI International business : a managerial perspective	HD9999 OKO Luxury online : styles, systems, strategies /	HD9999 OKO Luxury online : styles, systems, strategies /	Next

Includes bibliographical references and index.

The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.

MSc International Business: Unit 1. Issues And Trends in International Business | MSc International Business: Units 4 & 7. Regional Spotlights