Electronic commerce 2012

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2012Edition: 7ª edDescription: xxxii, 520 pages : illustrations ; 26 cmISBN:

9780273761341

Subject(s):

Summary: Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

Holdings ( 5 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Book	TBS Barcelona Libre acceso	HF5548.32 TUR (Browse shelf(Opens below))	Available	B04881
Book	TBS Barcelona Libre acceso	HF5548.32 TUR (Browse shelf(Opens below))	Not for loan	B04882
Book	TBS Barcelona Libre acceso	HF5548.32 TUR (Browse shelf(Opens below))	Available	B04885
Book	TBS Barcelona Libre acceso	HF5548.32 TUR (Browse shelf(Opens below))	Available	B04884
Book	TBS Barcelona Libre acceso	HF5548.32 TUR (Browse shelf(Opens below))	Available	B04883

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Previous	124.62 SIM Absolute value	124.82 MAR The social commerce handbook	124.82 TUR Electronic commerce 2012	124.82 TUR Electronic commerce 2012	125.04 MIL How to get the most out of trade shows	125.52 INS Técnicas de la publicidad persuasiva	125.55 CLO Integrated advertising, promotion, and marketing communications	Next

Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.