Course reserves for Brand Management & Creativity
- Department: Master of Science
- Course number: MSc BMC
- Instructors:
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand management : co-creating meaningful brands | Beverland, Michael | |
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| Hegarty on advertising : turning intelligence into magic | Hegarty, John | |
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| Brand identity essentials : 100 principles for building brands | Budelmann, Kevin | |
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| Principles of logo design : a practical guide to creating effective signs, symbols, and icons | Bokhua, George | |
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| Universal principles of branding : 100 key concepts for defining, building, and delivering brands | Kingsley, Mark | |
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| Universal principles of UX : 100 timeless strategies to create positive interactions between people and technology | Pereyra, Irene | |
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| Innovation management and new product development | Trott, Paul | |
