MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02579nam a2200301Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
848 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2011 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780749462949 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
spa |
| 245 #4 - MENCIÓN DE TÍTULO |
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| Título |
The new strategic selling |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
3ª ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Kogan Page, |
| Fecha de publicación, distribución, etc. |
2011 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xiii + 274p. ; 23 cm |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
One of the best-selling books on selling ever published, Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'. The response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created Strategic Selling®, into a global leader in sales and development, with the most prestigious client list in the industry. |
| Mención de responsabilidad |
-- |
| -- |
A genuine business classic, this latest, third edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop. It remains essential reading for sales directors, managers and executives in any type of company.-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
One of the best-selling books on selling ever published, Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'. The response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created Strategic Selling®, into a global leader in sales and development, with the most prestigious client list in the industry. ; ; A genuine business classic, this latest, third edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop. It remains essential reading for sales directors, managers and executives in any type of company. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Tuleja, Tad |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
5071 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Miller, Robert B. |
| Término indicativo de función/relación |
Author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Heiman, Stephen E. |
| Término indicativo de función/relación |
Author |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
557 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9780749462949.jpg |
| 912 ## - |
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| -- |
2011-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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| -- |
2011-10-26 13:40:25 |
