MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
06759nam a2200373Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
833 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2010 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780137009275 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #4 - MENCIÓN DE TÍTULO |
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| Título |
The fortune at the bottom of the pyramid |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Wharton School Publishing, |
| Fecha de publicación, distribución, etc. |
2010 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xix, 401 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) |
| 490 ## - MENCIÓN DE SERIE |
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| Mención de serie |
Management/Strategy; |
| Designación de volumen o secuencia |
Revised and updated 5th anniversary ed. |
| 500 ## - NOTA GENERAL |
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| Nota general |
erradicating poverty through profits |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Table of Contents |
| Mención de responsabilidad |
Preface -- |
| -- |
About the Author -- |
| -- |
I The Fortune at the Bottom of the Pyramid -- |
| -- |
1 The Market at the Bottom of the Pyramid -- |
| -- |
The Power of Dominant Logic -- |
| -- |
The Nature of the BOP Market -- |
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There Is Money at the BOP -- |
| -- |
Access to BOP Markets -- |
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The BOP Markets Are Brand Conscious -- |
| -- |
The BOP Market Is Connected -- |
| -- |
BOP Consumers Accept Advanced Technology Readily -- |
| -- |
The Market Development Imperative -- |
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Create the Capacity to Consume -- |
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The Need for New Goods and Services -- |
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Dignity and Choice -- |
| -- |
Trust Is a Prerequisite -- |
| -- |
Benefits to the Private Sector -- |
| -- |
2 Products and Services for the BOP -- |
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A Philosophy for Developing Products and Services for the BOP -- |
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Twelve Principles of Innovation for BOP Markets -- |
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Making It Happen -- |
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Conclusion -- |
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3 BOP: A Global Opportunity? -- |
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Engaging the BOP -- |
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Local Growth Opportunities -- |
| -- |
Learning to Grow -- |
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Local Innovations and Global Opportunity -- |
| -- |
BOP Solutions for Developed Markets -- |
| -- |
Lessons for MNCs from BOP Markets -- |
| -- |
Captial Intensity -- |
| -- |
Sustainable Development -- |
| -- |
Innovations -- |
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The Cost of Managing -- |
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Learning to Live in a Network of Relationships -- |
| -- |
4 The Ecosystem for Wealth Creation -- |
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Market-Oriented Ecosystem -- |
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Ecosystems for a Developing Country -- |
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Learning the Sanctity of Contracts -- |
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Reducing Inequities in Contracts -- |
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Building Governance Capabilities Among the Poor -- |
| -- |
5 Reducing Corruption: Transaction Governance Capacity -- |
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Are the Poor Poor? -- |
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TGC -- |
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Building TGC -- |
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The Andhra Pradesh e-Governance Story -- |
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eSeva -- |
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Center for Good Governance -- |
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Impediments -- |
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Lessons from the Andhra Pradesh Experiment -- |
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Appendix: List of eSeva Services -- |
| -- |
6 Development as Social Transformation -- |
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Development as Social Transformation -- |
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Breaking Down Barriers to Communication -- |
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BOP Consumers Upgrade -- |
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Gaining Access to Knowledge -- |
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Identity for the Individual -- |
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Women Are Critcal for Development -- |
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Evolving Checks and Balances -- |
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The Real Test: From the Pyramid to the Diamond -- |
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II Innovative Practices at the Bottom of the Pyramid -- |
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Section I The Market at the Bottom of the Pyramid -- |
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Casas Bahia: Fulfilling a Dream -- |
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CEMEX: Innovation in Housing for the Poor -- |
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Section II Known Problems and Known Solutions: What Is the Missing Link? -- |
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The Annapurna Salt Story: Public Health and Private Enterprise -- |
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Selling Health: Hindustan Lever Limited and the Soap Market -- |
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Section III Known Problems and Unique Solutions -- |
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Jaipur Foot: Challenging Convention -- |
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The Aravind Eye Care System: Delivering the Most Precious Gift -- |
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Section IV Known Problems and Systemwide Reform -- |
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ICICI Bank: Innovations in Finance -- |
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The ITC e-Choupal Story: Profitable Rural Transformation -- |
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The EID Parry Story On CD -- |
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Section V Scaling Innovations -- |
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The Voxiva Story -- |
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Innovations in Energy: E+Co's Investment in Tecnosol On CD -- |
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Section VI Creating Enabling Conditions for the Development of the Private Sector - On CD -- |
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Citizen Centricity: E-Governance in Andhra Pradesh On CD -- |
| -- |
Biography -- |
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Index -- |
| -- |
III -- |
| -- |
Casas Bahia (3:54) -- |
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CEMEX (3:07) -- |
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Annapurna Salt (4:05) -- |
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Hindustan Lever Limited (4:16) -- |
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Jaipur Foot (4:40) -- |
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Aravind Eye Care (6:08) -- |
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ICICI Bank (4:23) -- |
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ITC e-Choupal (4:08) -- |
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EID Parry (4:12) -- |
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Voxiva (3:33) -- |
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E+Co/Tecnosol (4:34) -- |
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Andhra Pradesh (3:30) -- |
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Interactive practices text in PDF format -- |
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The EID Parry Story -- |
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Innovations in Energy: E+Co's Investment in Tecnosol -- |
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Citizen Cent-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer 'theory': they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting 'at the bottom of the pyramid.' Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. |
| 590 ## - NOTA LOCAL (RLIN) |
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| Procedencia (VM) [OBSOLETO] |
Vista previa disponible en Google Books (ver enlace) |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Globalization |
| Subdivisión general |
Economic aspects Developing countries |
| 9 (RLIN) |
5019 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Poor countries |
| 9 (RLIN) |
5020 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
International business enterprises |
| Subdivisión general |
Social aspects |
| 9 (RLIN) |
5021 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Economic assistance |
| 9 (RLIN) |
5022 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Non-governmental organizations countries. |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Prahalad, C.K. |
| Término indicativo de función/relación |
Author |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="http://books.google.com/books?id=RPSG4JxAZzYC&dq=the+fortune+at+the+bottom+of+the+pyramid&hl=es&source=gbs_navlinks_s">http://books.google.com/books?id=RPSG4JxAZzYC&dq=the+fortune+at+the+bottom+of+the+pyramid&hl=es&source=gbs_navlinks_s</a> |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
449 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9780137009275.jpg |
| 912 ## - |
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| -- |
2010-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
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2011-10-21 17:13:48 |
