MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03234nam a22002657a 4500 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
240430b |||||||| |||| 00| 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780071215145 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD30.28 |
| Número de documento/Ítem |
.T543 2004 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Thompson, Arthur A. |
| Fechas asociadas al nombre |
1940- |
| 9 (RLIN) |
23402 |
| Término indicativo de función/relación |
author |
| 245 ## - MENCIÓN DE TÍTULO |
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| Título |
Strategy |
| Resto del título |
: winning in the marketplace : core concepts, analytical tools, cases |
| Mención de responsabilidad, etc. |
/ Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Boston, Mass. : McGraw-Hill, 2004. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 volume (various pagings) : illustrations (color) ; 26 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes indexes. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Pt. 1. Introduction and overview — 1. What is strategy and why is it important? — Pt. 2. Core concepts and analytical tools — 2. Analyzing a company's external environment — 3. Analyzing a company's resources and competitive position — Pt. 3. Crafting the strategy — 4. Crafting a strategy. The quest for competitive advantage — 5. Competing in foreign markets — 6. Diversification. Managing a set of businesses, part 3. Executing the strategy — 7. Building a capable organization — 8. Managing internal operations. Five strategy-executing challenges — 9. Corporate culture and leadership — Pt. 4. Cases in crafting and executing strategy. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy, presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Strategic planning |
| 9 (RLIN) |
3573 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Industrial management |
| 9 (RLIN) |
20469 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Conglomerate corporations |
| Subdivisión general |
Management |
| 9 (RLIN) |
23403 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Strategic planning |
| Subdivisión general |
Case studies |
| 9 (RLIN) |
11638 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Gamble, John |
| Forma completa/desarrollada del nombre |
(John E.) |
| 9 (RLIN) |
23404 |
| Término indicativo de función/relación |
author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Strickland, A. J. |
| Forma completa/desarrollada del nombre |
(Alonzo J.) |
| 9 (RLIN) |
23405 |
| Término indicativo de función/relación |
author |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
