MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
04525cam a2200241 i 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
Rebiun26854646 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
201027s2020 xxu b 000 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781292303246 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DEUSTO. |
| Lengua de catalogación |
spa |
| Centro/agencia modificador |
UJAEN |
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
English |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Cavusgil, S. Tamer |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
International business |
| Resto del título |
: the new realities |
| Mención de responsabilidad, etc. |
/ S. Tamer Cavulsi, Gary Knight, John R. Riesenberger |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
5th ed.; global ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Harlow : |
| Nombre del editor, distribuidor, etc. |
Pearson Education, |
| Fecha de publicación, distribución, etc. |
2020 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
651 p. ; |
| Dimensiones |
28 cm |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
What Is International Business? — <br/>Globalization of Markets and the Internationalization of the Firm — <br/>The Cultural Environment of International Business — <br/>Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business — <br/>Theories of International Trade and Investment — <br/>Political and Legal Systems in National Environments — <br/>Government Intervention and Regional Economic Integration — <br/>Understanding Emerging Markets — <br/>The International Monetary and Financial Environment — <br/>Financial Management and Accounting in the Global Firm — <br/>Strategy and Organization in the International Firm — <br/>Global Market Opportunity Assessment — <br/>Exporting and Global Sourcing — <br/>Foreign Direct Investment and Collaborative Ventures — <br/>Licensing, Franchising, and Other Contractual Strategies — <br/>Marketing in the Global Firm — <br/>Human Resource Management in the Global Firm. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. <br/><br/><br/>Taps into today’s students’ (Generation Z’s) interests and learning styles:<br/><br/>Updated - Visual learning features, such as interactive media and videos as well as exhibits, maps, and other visual aids help students learn the material.<br/><br/>Relevant knowledge and job-related skills are showcased as examples and activities throughout the text to help students gain the skill sets they’ll need in an international business (IB) work world.<br/><br/>Digital platforms play to Generation Z’s preference for accessing content digitally to enhance engagement, self-pacing, and customization of material to individual student needs. They also help ensure timely, up-to-date content is accessible to students. <br/><br/>Contemporary issues that matter to Generation Z provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, digital technologies, women in IB, and other important trends.<br/><br/>Meaningful content covers ethics, corporate social responsibility, sustainability in IB, and more.<br/><br/> <br/><br/>Highly accessible writing and explanations engage students: <br/><br/>New and Updated - Chapter-opening and -closing cases feature modern firms and subjects such as Apple, IKEA, Vodafone, H&M, K-pop, born global firms, social media in China, and the global movie industry, stimulating students’ desire to learn more about IB.<br/><br/>Updated - Exercises and activities improve students’ critical-thinking and problem-solving skills.<br/><br/>174 Exhibits enhance the text’s readability and make explanations easier to understand.<br/><br/>New - Watch It features links to 1 or 2 custom-designed videos on IB that clarify and provide real-world context to concepts and explanations.<br/><br/>Simulations enhance and reinforce chapter content for students.<br/>Updated - All content is contemporary and reflects trends in international business today.<br/><br/> <br/><br/>Pedagogical resources aid students’ learning:<br/><br/>Tangible Process Tools simulate real-world decision making by presenting students with managerial challenges and decisions professionals must make in the workplace.<br/><br/>A group project on international corporate and social responsibility lets students debate the role of corporate social responsibility in IB.<br/><br/>Updated - You Can Do it – Recent Grad in IB Biographies feature 11 actual university graduates who have embarked on fascinating careers in IB, inspiring students to do the same.<br/><br/>Also available anytime, anywhere with the standalone, digital Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
International business enterprises |
| 9 (RLIN) |
4692 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
International Business environment |
| 9 (RLIN) |
502 |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Knight, Gary, |
| Término indicativo de función/relación |
coaut |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Riesenberger, John R., |
| Término indicativo de función/relación |
coaut |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
