MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02979nam a2200313Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3165 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2017 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780367890667 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #0 - MENCIÓN DE TÍTULO |
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| Título |
Digital channels and social media management in luxury markets |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Routledge, |
| Fecha de publicación, distribución, etc. |
2017 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xi, 200 p. |
| Dimensiones |
24 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Includes bibliographical references. |
| Mención de responsabilidad |
TOC:-- |
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1. Marketing and digital innovation.-- |
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2. The digital channel in luxury markets.-- |
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3. Direct and Indirect digital distribution in luxury markets: emerging business models-- |
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4. Social Media Strategies and Communication in luxury markets.-- |
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5. Social Commerce, Integration of channel for the future of luxury goods.-- |
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6. Corporate Social Responsibility for the future of luxury goods.-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: ; - new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); ; - diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; ; - the evolution of distribution channels is underway - these channels are moving towards new forms of integration that utilize both physical digital channels. ; This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. ; This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: ; - recent internet and social media strategies adopted by luxury companies and their brands; ; - how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; ; - the main models of direct and indirect distribution in the digital channels; ; - how consumers react to multichannel strategies; ; - trends, social commerce and CSR and how luxury companies react; ; - identifying the different social media strategies for luxury companies. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
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| Título uniforme |
HD INDUSTRIES. LAND USE. LABOR |
| 9 (RLIN) |
37 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Internet marketing |
| 9 (RLIN) |
1133 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Social media |
| Subdivisión general |
Economic aspects |
| 9 (RLIN) |
5351 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Online social networks |
| Subdivisión general |
Economic aspects |
| 9 (RLIN) |
182 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Civera, Chiara |
| Término indicativo de función/relación |
Autor |
| 9 (RLIN) |
13149 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Mosca, Fabrizio |
| Término indicativo de función/relación |
Autor |
| 9 (RLIN) |
10791 |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
331 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 911 ## - EQUIVALENCIA O REFERENCIA-CRUZADA-NOMBRE DE CONFERENCIA O REUNIÓN/CONGRESO [LOCAL, CANADÁ] |
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| Nombre de congreso/reunión o jurisdicción como elemento de entrada |
https://biblioteca.tbs-education.es/portadas/9780367890667.jpg |
| 912 ## - |
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| -- |
2017-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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2022-01-24 18:50:20 |
