MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03508nam a2200277Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3110 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2019 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781425104726 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HB615 |
| Número de documento/Ítem |
.L85 2019 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Lumsdaine, Edward |
| Fechas asociadas al nombre |
1937- |
| 9 (RLIN) |
13039 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Entrepreneurship from creativity to innovation |
| Resto del título |
: thinking skills for a changing world |
| Mención de responsabilidad, etc. |
/ Edward Lumsdaine, Martin Binks. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Nombre del editor, distribuidor, etc. |
Victoria, BC : Trafford, 2019. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xiv, 206 pages : illustrations, charts, tables (black and white) ; 28 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Pt. 1. Thinking tools -- 1. Personal motivation -- 2. Entrepreneurship, creativity and innovation -- 3. The Hermann thinking styles model -- 4. The creativity problem solving model -- 5. The Pugh method -- pt. 2. Product development -- 6. Finding a problem to solve -- 7. Generating ideas and protecting inventions -- 8. Developing a “best” product -- pt. 3. Business development -- 9. Developing your business -- 10. Starting your enterprise -- pt. 3. Starting your enterprise -- 11. Management, leadership and change -- 12. Innovation at work. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Entrepreneurship from Creativity to Innovation is a unique guide for students, potential entrepreneurs and inventors, business managers, team leaders, or anyone seeking to become a more successful problem solver and innovator. It focuses on the thinking and problem-solving skills needed to succeed in our rapidly changing, high-tech world. Entrepreneurial thinking will enable you to cope with uncertainty and behave with greater flexibility in your professional and personal life -- these skills are for everyone! Learning is reinforced through application to communication, teamwork, and entrepreneurship, which in turn will enhance your understanding of innovation. Innovation is a valuable skill sought by employers who recognize the ability to innovate as a key to remaining competitive in the global marketplace. Also, at a time when traditional jobs are disappearing, you will be more likely to recognize and profit from new opportunities. Part One of this book presents a holistic view of entrepreneurship and its links to creativity and innovation. You will be introduced to the Herrmann thinking styles model, the creative problem solving model and the Pugh method for developing optimized solutions. In Part Two, you will learn to apply these thinking tools to the product development process, from finding a consumer need and then synthesizing creative ideas down to a "best" concept or solution which can be protected with a patent. Part Three shows how you can apply these tools to business development -- it also provides an overview of resources that are available to entrepreneurs for business startup. Part Four discusses leadership and management strategies for a startup enterprise. It presents the four crucial pillars needed to sustain organizational innovation for growth and profitability: development of everyone's thinking skills; their application by cross-functional teams at the project level; their integration at the organizational level by management; with open communication linking everyone in the enterprise. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
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| Nombre del programa |
S2 B2 PBT P1 Global Entrepreneurship |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HB Economic Theory. Demography |
| 9 (RLIN) |
18 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Creative ability in business |
| 9 (RLIN) |
4129 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Entrepreneurship |
| 9 (RLIN) |
570 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Creative thinking |
| 9 (RLIN) |
7027 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Binks, Martin |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
13038 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
