MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03319nam a2200253Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
2373 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2011 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781416596585 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD 9696.8 |
| Número de documento/Ítem |
U64 G6657 2011 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Levy, Steven |
| 9 (RLIN) |
21621 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
In the plex |
| Resto del título |
: how Google thinks, works, and shapes our lives |
| Mención de responsabilidad, etc. |
/ Steven Levy. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Nombre del editor, distribuidor, etc. |
New York : Simon & Schuster, 2011. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
v, 424 pages ; 25 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
The world according to Google : biography of a search engine ― Googlenomics : cracking the code on internet profits ― Don't be evil: how Google built its culture ― Google's cloud : building data centers that hold everything ever written ― Outside the box : the Google phone company and the Google TV company ― GuGe : Google's moral dilemma in China ― Google.gov : is what's good for Google, good for government or the public? ― Chasing taillights. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter, was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
B3ASP Digital Marketing: Framework and Overview |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references (p. 391-407) and index. |
| 610 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--NOMBRE DE ENTIDAD CORPORATIVA |
|---|
| Nombre de entidad corporativa o nombre de jurisdicción como elemento de entrada |
Google (Firm) |
| 9 (RLIN) |
23337 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Google |
| 9 (RLIN) |
5350 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Internet industry |
| Subdivisión general |
United States |
| 9 (RLIN) |
10492 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
