MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03122nam a22002535i 4500 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
160118s2007 xxk| o |||| 0|eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781349356577 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD9940.A2 |
| Número de documento/Ítem |
O39 2007 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Okonkwo, Uché |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
21410 |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
Luxury fashion branding |
| Resto del título |
: trends, tactics, techniques |
| Mención de responsabilidad, etc. |
/ Uché Okonkwo ; with foreward by James Ogilvy. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Hampshire ; New York, NY : |
| Nombre del editor, distribuidor, etc. |
Palgrave Macmillan, |
| Fecha de publicación, distribución, etc. |
2007. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xx, 332 pages : illustrations, photos, (black and white) ; 23 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Contents ― List of tables and figures ― Foreword ― Author's note ― Acknowledgements ― Introduction : Who said fashion is not serious business? ― 1. A question of luxury ― 2. What's in a name? The history of luxury fashion branding ― 3. - A passion for fashion : the luxury fashion consumer ― 4. - Luxury retail design and atmosphere ― 5. - The art of creating and managing luxury fashion brands ― 6. Digital luxury ― 7. Le new luxe ― 8. Customize me! ― 9. The luxury fashion business strategy model ― 10. Case illustrations. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Luxury is a necessity that begins where necessity ends' These words spoken by Gabrielle Coco Chanel in the early twentieth century remain as true as ever today. Luxury fashion has seeped into every sphere of our consumer society; it has become the norm to aspire towards owning products from exclusive brands like Vuitton, Gucci and Dior. This desire is further heightened by affordable, available fashion from brands like H & M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. Consequently the average fashion consumer has become savvy, demanding and restless. To put it mildly, 'The luxury consumer and the luxury landscape have changed!' What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing the origins of luxury fashion; assessing its consumers, and retailing tactics as well as branding and marketing strategy, business modelling and e-retailing. Presented in a clear language, Luxury Fashion Branding will make an engaging reading for anyone who wishes to learn about the captivating business of turning functional products into symbolic objects of desire. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Marketing |
| 9 (RLIN) |
7147 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Brand name products |
| 9 (RLIN) |
2371 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Fashion merchandising |
| 9 (RLIN) |
8540 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography B3 FLM - The World of Luxury |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
9781349356577 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
