MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02804cam a2200277 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
4641351 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
CaAEU |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20241011114517.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
071002s2010 enka b 001 0 eng |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780230555365 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
UKM |
| Centro/agencia transcriptor |
UKM |
| Centro/agencia modificador |
YDXCP |
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BTCTA |
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BAKER |
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UBC |
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BWKUK |
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BWK |
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HEBIS |
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CDX |
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BWX |
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AEU |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HD9999.L852 |
| Número de documento/Ítem |
O36 2010 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Okonkwo, Uché |
| 9 (RLIN) |
21410 |
| Término indicativo de función/relación |
author |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Luxury online : |
| Resto del título |
styles, systems, strategies / |
| Mención de responsabilidad, etc. |
Uché Okonkwo. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Basingstoke : |
| Nombre del editor, distribuidor, etc. |
Palgrave Macmillan, |
| Fecha de publicación, distribución, etc. |
2010. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxiv, 360 pages : |
| Otras características físicas |
illustrations (chiefly color) ; |
| Dimensiones |
24 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Luxury is online but is not yet in line. Did you notice? As an industry that is known for avant-gardism, it remains a surprise that luxury is playing catch-up in embracing the e-culture and adopting technology. Luxury brands have been locked in a love-hate relationship with technology since it became apparent that the Internet is here to stay. But after two decades of the World Wide Web, this scenery ought to change. Today, the question of 'why' luxury should be online is no longer relevant but the current issue is 'how' luxury should present itself online, particularly as consumers take charge of their virtual experiences. Although the likes of Louis Vuitton, Gucci, Cartier and the Ritz Carlton are paving the way for luxury brands to move beyond the anti-internet stance, the journey remains long and challenge-ridden." "As the most powerful marketing tool that will drive luxury forward in the next century, the internet has become indispensible for brand reinforcement, breaking into new territories, engaging clients and demonstrating overall value. This is both exciting and worrying and requires luxury to operate in a new world order where nothing is as it has been." "What does luxury require to excel in this new world? Getting its acts together by embracing technology in all of its beauty and opportunities and adopting advanced strategies for excellence online." "Luxury Online is not about exalting or crucifying luxury brands but addresses bottom-line luxury business issues in the context of the internet, digital media and new technologies. It is an eye-opener that reveals the approaches to overcoming digital luxury challenges while meeting the business requirements of the 21st century. Its recommendations will lead to long-term client affiliation, business growth and sustainable brand value, even as luxury online strives to come of age. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| 9 (RLIN) |
7363 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Marketing |
| 9 (RLIN) |
7147 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Electronic commerce |
| 9 (RLIN) |
1263 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Bibliography B3 FLM - The World of Luxury |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Fashion & Luxury Collection |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
