MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02652nam a2200301Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1673 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2017 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781292133423 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Trott, Paul |
| 9 (RLIN) |
8318 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Innovation management and new product development |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
6ª ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Pearson Education, |
| Fecha de publicación, distribución, etc. |
2017 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xxix + 635 p. ; 25 cm |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. ; ; Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; Features ; Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; New to this Edition ; Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. ; Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. ; New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® ; New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
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| Nombre del programa |
MSc Brand Management & Creativity |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Revised edition of the author's Innovation management and new product development, 2012. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Technological innovations |
| Subdivisión general |
Management |
| 9 (RLIN) |
2562 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Industrial management |
| 9 (RLIN) |
20469 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Product management |
| 9 (RLIN) |
2370 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography MSc - Marketing Management: Account-Based Marketing |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Bibliography MSc - Marketing Management: Retail & Consumer Goods |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
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| a |
546 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
