MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03157nam a2200277Ia 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
1384 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2012 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780470830260 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Chevalier, Michel |
| Fechas asociadas al nombre |
1943- |
| 9 (RLIN) |
7174 |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Luxury retail management |
| Resto del título |
: how the world's top brands provide quality product and service support |
| Mención de responsabilidad, etc. |
/ Michel Chevalier, Michel Gutsatz. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Hoboken, NJ : John Wiley & Sons, 2012. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xiii, 306 pages : illustrations, tables (black and white) ; 24 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Luxury and Brand Power - The Distribution Models of Luxury - The Different Outlets of Luxury Distribution - The Internet as a Channel of Distribution - Luxury Store Location - Luxury Store Concept and Design - Luxury Store Economics - Luxury Retail Pricing - Customer In-Store Behavior - The Importance of Stores in Customer Relationship Building - Building Loyalty in Luxury Brands - Advertising and Communication - The Future of Luxury Brand Retailing - Appendix Managing a Store Toolbox. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience * Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale * Covers the management essentials distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
Bibliography from B3 Fashion & Luxury: Store Based Retail |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
BR B3 FLM Store Based Retail ; ; |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Retail trade |
| Subdivisión general |
Management |
| 9 (RLIN) |
6295 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| Subdivisión general |
Management |
| 9 (RLIN) |
7391 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography B3 FLM - Store Based Retail |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Fashion & Luxury Collection |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Gutsatz, Michel |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
7392 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
