MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
03219nam a2200277Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1328 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2012 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780749464912 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD9999.L852 |
| Número de documento/Ítem |
K37 2012 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Kapferer, Jean-Noël |
| 9 (RLIN) |
2368 |
| Término indicativo de función/relación |
author |
| 245 #4 - MENCIÓN DE TÍTULO |
|---|
| Título |
The luxury strategy |
| Resto del título |
: break the rules of marketing to build luxury brands |
| Mención de responsabilidad, etc. |
/ Jean-Noël Kapferer, Vincent Bastien |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
Second edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Nombre del editor, distribuidor, etc. |
London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xi, 395 pages : illustrations, charts, graphs (black and white) ; 24 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Pt. 1. Back to luxury fundamentals -- 1. In the beginning there was luxury -- 2. The end of a confusion : premium is not luxury -- 3. Anti-laws of marketing -- 4. Facets of luxury today -- Pt. 2. Luxury brands need specific management -- 5. Customer attitudes vis-à-vis luxury -- 6. Developing brand equity -- 7. Luxury brand stretching -- 8. Qualifying a product or service as luxury -- 9. Pricing luxury -- 10. Distribution and the internet dilemma -- 11. Communicating luxury -- 12. Financial and HR management of a luxury company -- Pt. 3. Strategic perspectives -- 13. Luxury business models -- 14. Entering luxury and leaving it -- 15. Learning from luxury -- 16. Luxury and sustainable development : convergences and divergences. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.<br/><br/>Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down.<br/><br/>Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.<br/><br/>This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.<br/><br/>Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
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| Nombre del programa |
B3ASP FLM: The World of Luxury | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management: Reference Handbooks |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Collection subset: Management and Business Studies ; Bibliography note: Includes bibliographical references (p. [377]-381) and index. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Marketing |
| 9 (RLIN) |
7147 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| 9 (RLIN) |
7363 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Product management |
| 9 (RLIN) |
2370 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Bastien, Vincent |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
7163 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
