Strategic management and competitive advantage : concepts and cases
Barney, Jay B.
Strategic management and competitive advantage : concepts and cases / Barney, Jay B., Hesterly, William S. - Second edition. - Upper Saddle River, NJ : Pearson Education, 2008. - xv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm.
Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
9780131355026
Strategic planning--Case studies
Business planning--Case studies
Industrial management--Case studies
Competition--Case studies
HD30.28 / .B36834 2008
Strategic management and competitive advantage : concepts and cases / Barney, Jay B., Hesterly, William S. - Second edition. - Upper Saddle River, NJ : Pearson Education, 2008. - xv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm.
Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
9780131355026
Strategic planning--Case studies
Business planning--Case studies
Industrial management--Case studies
Competition--Case studies
HD30.28 / .B36834 2008
