Digital branding : how to successfully build and measure a brand online
Rowles, Daniel
Digital branding : how to successfully build and measure a brand online / Daniel Rowles. - Fourth edition. - London ; New York, NY : Kogan Page, 2025. - xiv, 218 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
9781398618428
2024050322
Internet marketing
Branding (Marketing)
HF5415.1265 / .R688 2025
Digital branding : how to successfully build and measure a brand online / Daniel Rowles. - Fourth edition. - London ; New York, NY : Kogan Page, 2025. - xiv, 218 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
9781398618428
2024050322
Internet marketing
Branding (Marketing)
HF5415.1265 / .R688 2025
