Japanese management in evolution : new directions, breaks and emerging practices
Japanese management in evolution : new directions, breaks and emerging practices
/ edited by Tsutomu Nakano.
- Firsts edition
- 337 pages : illustrations, tables.
- Routledge Frontiers of Business Management ; 12 .
- Routledge frontiers of business management ; 12. .
Includes bibliographical references at the end of each chapters and index.
Make it inclusive: how responsible marketing works —
Make it authentic brand-relevant: social impact —
Make it known: eputation impact —
Make it count: commercial impact—
Solving real problems —
Telling real stories —
Creating real opportunities —
Influencing real policies —
Cultivating cultural literacy —
Choosing cheerleader, champion, or catalyst —
Earning stakeholder buy-in —
Getting it wrong the right way —
Marketing Index. Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "emerging industries" in the relatively neglected service and "creative" sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II. By employing state-of-the-art research techniques and unconventional innovative approaches in analysing Japanese management – including network and discourse analysis, ethnographic explorations, and more – the book reveals historical developments and in-depth analyses of established and emerging composition of sectors and industries where cultural capital matters. Throughout the book, the common theme conveyed to readers is a consistently strong message that the change is ongoing and the evolution of management style is real in the Japanese context.
The book would be of great interest to researchers, academics and practitioners in fields of global management, international management, and Asian capitalism.
9780367350680
Business Management--History.--Japan
Includes bibliographical references at the end of each chapters and index.
Make it inclusive: how responsible marketing works —
Make it authentic brand-relevant: social impact —
Make it known: eputation impact —
Make it count: commercial impact—
Solving real problems —
Telling real stories —
Creating real opportunities —
Influencing real policies —
Cultivating cultural literacy —
Choosing cheerleader, champion, or catalyst —
Earning stakeholder buy-in —
Getting it wrong the right way —
Marketing Index. Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "emerging industries" in the relatively neglected service and "creative" sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II. By employing state-of-the-art research techniques and unconventional innovative approaches in analysing Japanese management – including network and discourse analysis, ethnographic explorations, and more – the book reveals historical developments and in-depth analyses of established and emerging composition of sectors and industries where cultural capital matters. Throughout the book, the common theme conveyed to readers is a consistently strong message that the change is ongoing and the evolution of management style is real in the Japanese context.
The book would be of great interest to researchers, academics and practitioners in fields of global management, international management, and Asian capitalism.
9780367350680
Business Management--History.--Japan
