Research methods for business students
Saunders, M. N. K.,
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - 9th ed. - 860 pages; 30 cm
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book — Generating a research idea and developing your — research proposal — Critically reviewing the literature — Understanding research philosophy and approaches to theory — development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Obtaining and evaluating secondary data — Collecting primary data through observation — Collecting primary data using interviews and diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.
Written by experts, the book will guide you through the entire process, from critically reviewing the literature and designing your research all the way to its completion, helping you answer key questions such as:
How do I generate a research idea and design my research? —
How do I review the literature critically? —
Why is research philosophy relevant to my research? —
How do I collect and analyse my data? —
When and what do I need to write? —
How can I do research virtually? —
With a range of new and updated features and self-study prompts, this edition will allow you to self-reflect and apply your knowledge to your own project. The latest Companion — Website also provides online datasets, test questions and more case studies, whilst the comprehensive glossary of over 750 research-related terms will help you gain a deeper understanding of the relevant definitions.
Check out Mark Saunders' top tips for studying business research methods to business students!
Further features, such as boxed examples of students' experiences, news articles, published management research, along with contemporary case studies, will support you as you progress with your work and help you in overcoming challenges you meet along the way.
9781292402727
2022042532
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2023
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - 9th ed. - 860 pages; 30 cm
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book — Generating a research idea and developing your — research proposal — Critically reviewing the literature — Understanding research philosophy and approaches to theory — development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Obtaining and evaluating secondary data — Collecting primary data through observation — Collecting primary data using interviews and diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.
Written by experts, the book will guide you through the entire process, from critically reviewing the literature and designing your research all the way to its completion, helping you answer key questions such as:
How do I generate a research idea and design my research? —
How do I review the literature critically? —
Why is research philosophy relevant to my research? —
How do I collect and analyse my data? —
When and what do I need to write? —
How can I do research virtually? —
With a range of new and updated features and self-study prompts, this edition will allow you to self-reflect and apply your knowledge to your own project. The latest Companion — Website also provides online datasets, test questions and more case studies, whilst the comprehensive glossary of over 750 research-related terms will help you gain a deeper understanding of the relevant definitions.
Check out Mark Saunders' top tips for studying business research methods to business students!
Further features, such as boxed examples of students' experiences, news articles, published management research, along with contemporary case studies, will support you as you progress with your work and help you in overcoming challenges you meet along the way.
9781292402727
2022042532
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2023
