International business : themes and issues in the modern global economy
Johnson, Debra, 1957-
International business : themes and issues in the modern global economy / Debra Johnson and Colin Turner. - 2nd ed. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2010. - xxvii, 496 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Globalization and the International Business Environment — Globalization and the Changing Business Environment — Regional Integration and Globalization — Governance Issues in an Integrating World Economy — Development and International Production — Enterprise Issues in the Global Economy — Multinationals: Conduits of Globalization — Globalizing Small and Medium-Sized Enterprises: The Emergence of Micronationals — The Global Trading Environment within Product Markets — The Global Trading Environment within Service Markets — Global Competition Issues — Culture and Ethics — Challenges for the Global Resource Base — Labour Issues in the Global EconomyvThe International Monetary System — The Global Economy as an Information Economy — Greening International Business: Boon or Bust? — Energy: The Case of a Global and Globalizing Industry — International Business in a Changing World.
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
9780415437639 (hbk.) 9780415437646 (pbk.)
2009028261
GBA902618 bnb
014870001 Uk
International business enterprises.
HD2755.5 / .J64 2010
International business : themes and issues in the modern global economy / Debra Johnson and Colin Turner. - 2nd ed. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2010. - xxvii, 496 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Globalization and the International Business Environment — Globalization and the Changing Business Environment — Regional Integration and Globalization — Governance Issues in an Integrating World Economy — Development and International Production — Enterprise Issues in the Global Economy — Multinationals: Conduits of Globalization — Globalizing Small and Medium-Sized Enterprises: The Emergence of Micronationals — The Global Trading Environment within Product Markets — The Global Trading Environment within Service Markets — Global Competition Issues — Culture and Ethics — Challenges for the Global Resource Base — Labour Issues in the Global EconomyvThe International Monetary System — The Global Economy as an Information Economy — Greening International Business: Boon or Bust? — Energy: The Case of a Global and Globalizing Industry — International Business in a Changing World.
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
9780415437639 (hbk.) 9780415437646 (pbk.)
2009028261
GBA902618 bnb
014870001 Uk
International business enterprises.
HD2755.5 / .J64 2010
