International business : the challenges of globalization
Wild, John J.
International business : the challenges of globalization / John J. Wild, Kenneth L. Wild. - Tenth edition ; Global edition - Harlow, England : Pearson Education, 2014. - 449 pages : illustrations (color) ; 28 cm.
This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book
9781292450315
International business enterprises--Management
International trade
HD62.4
International business : the challenges of globalization / John J. Wild, Kenneth L. Wild. - Tenth edition ; Global edition - Harlow, England : Pearson Education, 2014. - 449 pages : illustrations (color) ; 28 cm.
This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book
9781292450315
International business enterprises--Management
International trade
HD62.4
