Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
/ Tiziana Russo Spena, Francesco Bifulco, editors.
- xiii, 219 pages : illustrations.
- Routledge research in the creative and cultural industries .
Foreword / (William J. Byrnes) | 1. Digital Transformation in the Cultural and Creative Sectors / (Marta Massi, Marilena Vecco & Yi Lin) | Part 1: Museums | 2. The Impact of Technology on Visitor Immersion in Art Exhibitions / (Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli) | 3. From the Artwork to the Museum / (Elena Di Raddo) | 4. Museums and the Digital Revolution / (Ludovico Solima) | 5. The Changing Face of Museum Tour Guides / (Luca Pirolo & Luigi Nasta) | Part 2: Cultural Heritage | 6. Are Investments in the Digital Transformation of Cultural Heritage Effective? / (Marilena Vecco and Andrej Srakar) | 7. Crowdsourcing the Digital Transformation of Heritage / (Trilce Navarrete)
Part 3: Creative Industries | 8. Digital Music (R)evolution / (Lorenzo Mizzau) | 9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain / (Juan D. Montoro-Pons and Manuel Cuadrado-Garcia)
10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? / (Mariagrazia Fanchi and Matteo Tarantino) | 11. Heritage, Luxury Fashion Brands and Digital Storytelling / (Giada Mainolfi) | Part 4: Digital Tools for the Arts | 12. Cultural Heritage on Social Media / (Lala Hu and Mirko Olivieri) | 13. Digital Workers, Wellbeing and Networking / (Grant Hall, Raman Voranau & Ruth Rentschler) | 14. The Impact of Digital Transformation on Fundraising for the Arts / (Alex Turrini, B. Kathleen Gallagher and Marta Massi) | Afterword / (François Colbert)
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
9783030633752 9780367351168
Cultural industries Technological innovations
Digital media Technological innovations
HF5415.13 / .D545 2021
658.8
Foreword / (William J. Byrnes) | 1. Digital Transformation in the Cultural and Creative Sectors / (Marta Massi, Marilena Vecco & Yi Lin) | Part 1: Museums | 2. The Impact of Technology on Visitor Immersion in Art Exhibitions / (Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli) | 3. From the Artwork to the Museum / (Elena Di Raddo) | 4. Museums and the Digital Revolution / (Ludovico Solima) | 5. The Changing Face of Museum Tour Guides / (Luca Pirolo & Luigi Nasta) | Part 2: Cultural Heritage | 6. Are Investments in the Digital Transformation of Cultural Heritage Effective? / (Marilena Vecco and Andrej Srakar) | 7. Crowdsourcing the Digital Transformation of Heritage / (Trilce Navarrete)
Part 3: Creative Industries | 8. Digital Music (R)evolution / (Lorenzo Mizzau) | 9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain / (Juan D. Montoro-Pons and Manuel Cuadrado-Garcia)
10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? / (Mariagrazia Fanchi and Matteo Tarantino) | 11. Heritage, Luxury Fashion Brands and Digital Storytelling / (Giada Mainolfi) | Part 4: Digital Tools for the Arts | 12. Cultural Heritage on Social Media / (Lala Hu and Mirko Olivieri) | 13. Digital Workers, Wellbeing and Networking / (Grant Hall, Raman Voranau & Ruth Rentschler) | 14. The Impact of Digital Transformation on Fundraising for the Arts / (Alex Turrini, B. Kathleen Gallagher and Marta Massi) | Afterword / (François Colbert)
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
9783030633752 9780367351168
Cultural industries Technological innovations
Digital media Technological innovations
HF5415.13 / .D545 2021
658.8
