The objects of affection : semiotics and consumer culture
Berger, Arthur Asa, 1933-
The objects of affection : semiotics and consumer culture / Arthur Asa Berger. - 1st ed. - New York : Palgrave Macmillan, 2010. - xiii, 198 p. : ill. ; 21 cm. - Semiotics and popular culture . - Semiotics and popular culture. .
Includes bibliographical references (p. [185]-109) and index.
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
9780230103733
2010001854
Consumer behavior--Social aspects.
Consumer behavior--Psychological aspects.
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior--Semiotic models.
Consumer behavior
Bibliography B3 ELEC - Communicating for Influence
Consumer behavior -- Textbooks
P99.4.S62 / B47 2010
302.2
The objects of affection : semiotics and consumer culture / Arthur Asa Berger. - 1st ed. - New York : Palgrave Macmillan, 2010. - xiii, 198 p. : ill. ; 21 cm. - Semiotics and popular culture . - Semiotics and popular culture. .
Includes bibliographical references (p. [185]-109) and index.
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
9780230103733
2010001854
Consumer behavior--Social aspects.
Consumer behavior--Psychological aspects.
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior--Semiotic models.
Consumer behavior
Bibliography B3 ELEC - Communicating for Influence
Consumer behavior -- Textbooks
P99.4.S62 / B47 2010
302.2
