Transnational management : text, cases and readings in cross-border management
Bartlett, Christopher A. 1943-
Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - Seventh edition. - New York, NY : McGraw-Hill Education, 2014. - xxiii, 710 pages : illustrations, maps ; 24 cm.
Previous edition: 2011.
Includes bibliographical references and index.
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
9781259010590
GBB376581 bnb
016482749 Uk
International business enterprises--Management
HD62.4 / .B365 2014
Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - Seventh edition. - New York, NY : McGraw-Hill Education, 2014. - xxiii, 710 pages : illustrations, maps ; 24 cm.
Previous edition: 2011.
Includes bibliographical references and index.
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
9781259010590
GBB376581 bnb
016482749 Uk
International business enterprises--Management
HD62.4 / .B365 2014
