Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. - Thousand Oaks, CA ; London ; New Delhi : Sage Publications, 2002. - xv, 300 pages : illustrations, charts, tables (black and white) ; 23 cm.
Includes bibliographical references (p. 273-281) and index.
Why look at emerging economies? — Emerging market potential — Internationalization as a business strategy — Export marketing to and sourcing in emerging economies — Entry strategies for emerging markets — Developing and managing relationships in emerging markets — Negotiation process and strategies for emerging markets — Emerging markets of Asia — Emerging markets of Eastern Europe — Emerging markets of Latin America, South Africa and Turkey — Conclusions: some guidelines for doing business in emerging markets.
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task.
Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Key Features: Advances in information technology that have an impact on international business; Methods for deciding which entry strategy is best for new markets; Tips for managing relationships with foreign customers, governments, and suppliers; A guide to selecting foreign distributors and freight forwarders; Assessment of the impact of the Asian financial crisis, organizations such as the WTO and G-7, and the September 11 tragedy.
9780761913757
International business enterprises
Export marketing
Negotiation in business
HD62.4 / .C387 2002
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. - Thousand Oaks, CA ; London ; New Delhi : Sage Publications, 2002. - xv, 300 pages : illustrations, charts, tables (black and white) ; 23 cm.
Includes bibliographical references (p. 273-281) and index.
Why look at emerging economies? — Emerging market potential — Internationalization as a business strategy — Export marketing to and sourcing in emerging economies — Entry strategies for emerging markets — Developing and managing relationships in emerging markets — Negotiation process and strategies for emerging markets — Emerging markets of Asia — Emerging markets of Eastern Europe — Emerging markets of Latin America, South Africa and Turkey — Conclusions: some guidelines for doing business in emerging markets.
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task.
Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Key Features: Advances in information technology that have an impact on international business; Methods for deciding which entry strategy is best for new markets; Tips for managing relationships with foreign customers, governments, and suppliers; A guide to selecting foreign distributors and freight forwarders; Assessment of the impact of the Asian financial crisis, organizations such as the WTO and G-7, and the September 11 tragedy.
9780761913757
International business enterprises
Export marketing
Negotiation in business
HD62.4 / .C387 2002
