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Marketing industriel

Marketing industriel - 2ª ed - Economica, 2000 - 529 p. ; 24 cm - Gestion Politique générale, Finance et Marketing .

stratégies et mise en oeuvre

ISBN: 9782717841275

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Industrial marketing--Handbooks, manuals, etc.
manuels

Commerce--Management
Product differentiation
Industrial marketing--France
Industrial marketing--Management--Case studies
Industrial marketing--Handbooks, manuals, etc.
Manuals

Commerce
Marketing--Planning
Industrial marketing--France
Industrial marketing

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