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Marketing aéronautique et spatial

Marketing aéronautique et spatial - Pearson Education, 2001 - 554 p. ; 24 cm

constructeurs, équipementiers, compagnies aériennes, aéroports, satellites, lanceurs.

ISBN: 9782842111625

Subjects--Uniform Titles:
HD INDUSTRIES. LAND USE. LABOR

Subjects--Topical Terms:
Aéronautique -- Appareils et matériel -- Commercialisation -- Gestion
Industries aérospatiales
Espace extra-atmosphérique -- Industrialisation
Aerospace industries--Marketing
Aerospace Industries
Outer Space - Industrialization

Subjects--Index Terms: Bibliography MSc - Marketing Management: Account-Based Marketing

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