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Marketing et stratégie des services

Marketing et stratégie des services - Economica, 2004 - 272 p. ; 24 cm - Gestion Politique générale, Finance et Marketing .

ISBN: 9782717848212

Subjects--Uniform Titles:
Marketing / Advertising

Subjects--Topical Terms:
Marketing
Direct marketing
estratégico
Satisfacción del cliente
recursos humanos
Garantía calidad
Fidelización
Comportamiento consumidor
Política marca.

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