Digital luxury
Digital luxury
- Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019
transforming brands and consumer experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ;
9781526458940
HD INDUSTRIES. LAND USE. LABOR
Luxury goods industry--Technological innovations
Social media
Internet marketing
Big data
Fashion & Luxury Collection
transforming brands and consumer experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ;
9781526458940
HD INDUSTRIES. LAND USE. LABOR
Luxury goods industry--Technological innovations
Social media
Internet marketing
Big data
Fashion & Luxury Collection
