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Mercadotecnia de servicios

Mercadotecnia de servicios - 3ª ed - Pearson Education, cop. 1997 - 661 p. ; 24 cm

ISBN: 9789688808580

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Mercadotecnia
Industrias de servicio
Marketing
Service industries

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