The management of luxury : an international guide
The management of luxury : an international guide
/ edited by Benjamin Berghaus, Günter Müller-Stewens, and Sven Reinecke.
- Second edition.
- New York, NY : Kogan Page, 2018.
- xlii, 448 pages : illustrations, tables, graphs (black and white) ; 24 cm.
Revised edition of The management of luxury, 2014.
Includes bibliographical references index.
Preface to the second edition — The luxury market — The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus — Classifying luxury and prodigality / Michael Jäckel — Exploring luxury consumer behavior / Prokopis Theodoridis, Sofia Vassou — Identity-driven luxury brand management / Klaus Heine — Luxury brand strategy — Public luxury representatives / Michael Breazeale, Christopher R Long, Daniela Ott — Curating the creative genius in luxury firms / Charles Aaron Lawry, Sabrina Helm — Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner — Luxury as a societal mentor / George Panigyrakis, Eirini Koronaki — Preserving luxury exclusivity through arts / Claude Chailan, Ivan Valek — Brand charismatic legitimacy and marketing of adoration / Delphine Dion, Eric Arnould — Digital media in monobrand stores / Marcus Sch?gel, Timo Tischer — Luxury business strategy — The chinese market : entry modes / Rui Wang, Kaibin He, Yue Wen — Entering the Chinese market / Rui Wang, Kaibin He, Yue Wen — Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski — Managing luxury brands in the digital environment / Elisa Arrigo — Competing as a luxury SME / France Riguelle, Didier Van Caillie — Insisting on luxury to survive / Michael Reinhold, Emil Annen — Managing price fluctuations of raw materials through innovation / Anne-Flore Maman — The counterfeit timer © / Anne-Flore Maman, Camille Depigny — Acting on luxury counterfeiting / Ludovica Cesareo, Alberto Pastor — Luxury brands as employers / Verena Batt, Benjamin Berghaus — The impact of luxury brands on employees / Benjamin Berghaus, Sven Reinecke — Luxury responsibility — Heritage of luxury and responsibility / Duane Windsor — Luxury organizations and responsibility : a toolbox / Farah Montesa, René Rohrbeck — Luxury organizations and social responsibility : a case study / David S Waller, Anurag G Hingorani — Index.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders in luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behavior and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.
Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
9780749481827
Luxury goods industry--Management
Luxuries --Marketing
Affluent consumers
Bibliography B3 FLM - Distribution
HD9999.L852 / M36 2018
Revised edition of The management of luxury, 2014.
Includes bibliographical references index.
Preface to the second edition — The luxury market — The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus — Classifying luxury and prodigality / Michael Jäckel — Exploring luxury consumer behavior / Prokopis Theodoridis, Sofia Vassou — Identity-driven luxury brand management / Klaus Heine — Luxury brand strategy — Public luxury representatives / Michael Breazeale, Christopher R Long, Daniela Ott — Curating the creative genius in luxury firms / Charles Aaron Lawry, Sabrina Helm — Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner — Luxury as a societal mentor / George Panigyrakis, Eirini Koronaki — Preserving luxury exclusivity through arts / Claude Chailan, Ivan Valek — Brand charismatic legitimacy and marketing of adoration / Delphine Dion, Eric Arnould — Digital media in monobrand stores / Marcus Sch?gel, Timo Tischer — Luxury business strategy — The chinese market : entry modes / Rui Wang, Kaibin He, Yue Wen — Entering the Chinese market / Rui Wang, Kaibin He, Yue Wen — Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski — Managing luxury brands in the digital environment / Elisa Arrigo — Competing as a luxury SME / France Riguelle, Didier Van Caillie — Insisting on luxury to survive / Michael Reinhold, Emil Annen — Managing price fluctuations of raw materials through innovation / Anne-Flore Maman — The counterfeit timer © / Anne-Flore Maman, Camille Depigny — Acting on luxury counterfeiting / Ludovica Cesareo, Alberto Pastor — Luxury brands as employers / Verena Batt, Benjamin Berghaus — The impact of luxury brands on employees / Benjamin Berghaus, Sven Reinecke — Luxury responsibility — Heritage of luxury and responsibility / Duane Windsor — Luxury organizations and responsibility : a toolbox / Farah Montesa, René Rohrbeck — Luxury organizations and social responsibility : a case study / David S Waller, Anurag G Hingorani — Index.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders in luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behavior and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.
Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
9780749481827
Luxury goods industry--Management
Luxuries --Marketing
Affluent consumers
Bibliography B3 FLM - Distribution
HD9999.L852 / M36 2018
