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De l'idée au produit

De l'idée au produit - Éditions d'Organisation, 2005 - 194 p. ; 24 cm

veille, R&D, marché

Contiene bibliografía.

ISBN: 9782708134119

Subjects--Uniform Titles:
HD INDUSTRIES. LAND USE. LABOR

Subjects--Topical Terms:
Creativity
R & D

Innovation

Market research

Industrial marketing

Advertising--New products

Créativité

R & D

Innovation

Études de marché

Industrial marketing--Management--Case studies

Produits de lancement

Techno-surveillance

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