Marketing strategy
Marketing strategy
- 2ª ed
- South-Western Thompson Learning, 2002
- xvi + 469p. ; 25 cm
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
9780030321030
HF COMMERCE
Marketing--Management
Marketing--Management--Case studies
Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
9780030321030
HF COMMERCE
Marketing--Management
Marketing--Management--Case studies
Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods
