Research methods for business students
Saunders, Mark N. K.
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Seventh edition. - Harlow, England : Pearson Education, 2016. - xxvi, 741 pages : illustrations (some color) ; 27 cm.
Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophies and approaches to reasoning — Formulating the research design — Negotiating access and research ethics — Selecting samples — Using secondary data — Collecting primary data through observation — Collecting primary data using semi-structured, in-depth and group interviews — Collecting primary data using questionnaires — Analysing quantitative data — Analysing qualitative data — Writing and presenting your project report.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
‘When and what do I need to write?
. . . then, open this book to discover:
Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process;
A glossary of clear definitions for 600 research terms;
Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice;
Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research.
9781292016627
2015019451
Business--Research
Business--Research--Data processing
HD30.4 / .S28 2016
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Seventh edition. - Harlow, England : Pearson Education, 2016. - xxvi, 741 pages : illustrations (some color) ; 27 cm.
Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophies and approaches to reasoning — Formulating the research design — Negotiating access and research ethics — Selecting samples — Using secondary data — Collecting primary data through observation — Collecting primary data using semi-structured, in-depth and group interviews — Collecting primary data using questionnaires — Analysing quantitative data — Analysing qualitative data — Writing and presenting your project report.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
‘When and what do I need to write?
. . . then, open this book to discover:
Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process;
A glossary of clear definitions for 600 research terms;
Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice;
Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research.
9781292016627
2015019451
Business--Research
Business--Research--Data processing
HD30.4 / .S28 2016
