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Digital marketing excellence

Digital marketing excellence - 5ª ed - Routledge, 2017 - xxix + 660p.; 25cm

planning, optimizing and integrating online marketing

Contiene glosario e índice.

ISBN: 9781138191709

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marketing
Internet marketing
digital
Producto
Precio
Promoción
Cliente
Red social
Internet
Venta
CRM
Internet marketing--Planning

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