Research design
Research design
- Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2018
- xxv + 275 p. ; 25 cm
qualitative, quantitative & mixed methods approaches
PART I PRELIMINARY CONSIDERATIONS Chapter 1 The Selection of a Research Approach -- Chapter 2 Review of the Literature -- Chapter 3 The Use of Theory -- Chapter 4 Writing Strategies and Ethical Consideration-- -- PART II DESIGNING RESEARCH-- Chapter 5 The Introduction -- Chapter 6 The Purpose Statement -- Chapter 7 Research Questions and Hypotheses -- Chapter 8 Quantitative Methods -- Chapter 9 Qualitative Methods -- Chapter 10 Mixed Methods Procedures--
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. ; ; New to this Edition: ; Updated discussion on designing a proposal for a research project and on the steps in designing a research study ; Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method ; Additional updates on the transformative worldview ; Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods ; Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods ; Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field ; Additional information about causality and its relationship to statistics in quantitative methods ; Incorporation of writing discussion sections into each of the three methodologies ; An invaluable guide for students and researchers across the social and behavioural sciences.
9781506386768
CLASS H - SOCIAL SCIENCES
Social sciences--Research--Methodology
Social Statistical methods
Bibliography MSc - Marketing Management: Account-Based Marketing
qualitative, quantitative & mixed methods approaches
PART I PRELIMINARY CONSIDERATIONS Chapter 1 The Selection of a Research Approach -- Chapter 2 Review of the Literature -- Chapter 3 The Use of Theory -- Chapter 4 Writing Strategies and Ethical Consideration-- -- PART II DESIGNING RESEARCH-- Chapter 5 The Introduction -- Chapter 6 The Purpose Statement -- Chapter 7 Research Questions and Hypotheses -- Chapter 8 Quantitative Methods -- Chapter 9 Qualitative Methods -- Chapter 10 Mixed Methods Procedures--
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. ; ; New to this Edition: ; Updated discussion on designing a proposal for a research project and on the steps in designing a research study ; Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method ; Additional updates on the transformative worldview ; Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods ; Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods ; Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field ; Additional information about causality and its relationship to statistics in quantitative methods ; Incorporation of writing discussion sections into each of the three methodologies ; An invaluable guide for students and researchers across the social and behavioural sciences.
9781506386768
CLASS H - SOCIAL SCIENCES
Social sciences--Research--Methodology
Social Statistical methods
Bibliography MSc - Marketing Management: Account-Based Marketing
