Controversies in contemporary advertising
Controversies in contemporary advertising
- Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014
- xvii + 310 p. ; 24 cm
Advertising, its supporters, and its critics What is advertising?-- Who is involved in the advertising process?-- Advertising's roles in society-- The role of critics in society-- How to evaluate criticisms of advertising-- Responding to criticisms of advertising-- Summary-- Are goods bad? : living in a consumer culture-- The consumer culture-- Advertising : informational and transformational-- Active and passive consumers-- Summary-- The Chinese Wall : advertising and mass media-- Functions of the mass media-- Examining the Chinese Wall-- Mass media's influence on advertising-- Summary-- Checks and balances : government and self-regulation of advertising-- Advertising regulation in context-- Advertising and the First Amendment-- Advertising and the Federal Trade Commission-- Advertising and self-regulation-- The advertising agency and legislation-- Summary-- Beyond subliminal : the pervasiveness of persuasion-- Persuasive content and subliminal messages-- Product placement-- Intended effects-- Unintended effects-- Thinking about product placement-- Summary-- Advertising choices : influences of stereotypes and taste-- Stereotypes in advertising-- How stereotypes work-- Sensitivity, taste, and advertising-- Choices in advertising-- Summary-- Cats and dogs on Venus and Mars : gender and advertising-- Gender and information processing-- Gender and stereotypes-- Intended effects-- Unintended effects-- Advertising's responsibilities to men and women-- Summary-- The melting pot? : advertising portrayals of Asians, African Americans, and Hispanics-- Minorities in the United States-- Marketing and advertising to minorities-- Portrayals of ethnic groups-- Intended effects-- Unintended effects-- Advertising, minorities, and the future-- Summary-- Older and better? : elders and advertising-- The third age in American culture-- The youth bias in American advertising-- Elders in advertising-- Intended effects-- Unintended effects-- The future and the coming demographic shift-- Considerations in advertising to elders-- Summary-- Getting older younger : children and advertising-- Children and brands-- Children as vulnerable consumers-- Children, advertising, and the learning process-- Regulation of advertising directed to children-- Criticisms of advertising directed to children-- Intended effects-- Unintended effects-- How to approach advertising to children-- The future-- Summary-- The vice squad : advertising controversial products-- The nature of controversial products-- To ban or not to ban controversial advertising?-- Approaches to controversial advertising-- Summary-- Two of a kind? : tobacco and alcohol advertising-- Regulation of tobacco and alcohol advertising-- Criticisms of tobacco and alcohol advertising-- Industry responses-- Summary-- Doctor's orders : advertising prescription drugs-- History of DTC advertising-- The current FDA guidelines for DTC brand advertising-- Intended effects-- Unintended effects-- Doing DTC advertising-- The future-- Summary-- We the people : political advertising-- Definitions of political advertising-- The role of political advertising-- The process of political advertising-- Intended effects-- Unintended effects-- The future (is now)-- Doing political advertising-- Summary-- Really good goods? : socially responsible advertising-- Corporate images and values-- Socially responsible advertising-- Today's increase in socially responsible messages-- Intended effects-- Unintended effects-- Creating socially responsible advertising-- The future-- Summary-- The bleeding edge : online advertising-- The growth of the Internet-- The Internet today-- Comparing online and traditional advertising-- Types of online advertising-- Regulation of the Internet-- Intended effects-- Unintended effects-- Doing online advertising-- The future-- Summary-- Advertising : agencies, values, and the commons' dilemma-- Putting into practice-- Agencies and advertising-- Conclusion.--
9781452261072
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Advertising, its supporters, and its critics What is advertising?-- Who is involved in the advertising process?-- Advertising's roles in society-- The role of critics in society-- How to evaluate criticisms of advertising-- Responding to criticisms of advertising-- Summary-- Are goods bad? : living in a consumer culture-- The consumer culture-- Advertising : informational and transformational-- Active and passive consumers-- Summary-- The Chinese Wall : advertising and mass media-- Functions of the mass media-- Examining the Chinese Wall-- Mass media's influence on advertising-- Summary-- Checks and balances : government and self-regulation of advertising-- Advertising regulation in context-- Advertising and the First Amendment-- Advertising and the Federal Trade Commission-- Advertising and self-regulation-- The advertising agency and legislation-- Summary-- Beyond subliminal : the pervasiveness of persuasion-- Persuasive content and subliminal messages-- Product placement-- Intended effects-- Unintended effects-- Thinking about product placement-- Summary-- Advertising choices : influences of stereotypes and taste-- Stereotypes in advertising-- How stereotypes work-- Sensitivity, taste, and advertising-- Choices in advertising-- Summary-- Cats and dogs on Venus and Mars : gender and advertising-- Gender and information processing-- Gender and stereotypes-- Intended effects-- Unintended effects-- Advertising's responsibilities to men and women-- Summary-- The melting pot? : advertising portrayals of Asians, African Americans, and Hispanics-- Minorities in the United States-- Marketing and advertising to minorities-- Portrayals of ethnic groups-- Intended effects-- Unintended effects-- Advertising, minorities, and the future-- Summary-- Older and better? : elders and advertising-- The third age in American culture-- The youth bias in American advertising-- Elders in advertising-- Intended effects-- Unintended effects-- The future and the coming demographic shift-- Considerations in advertising to elders-- Summary-- Getting older younger : children and advertising-- Children and brands-- Children as vulnerable consumers-- Children, advertising, and the learning process-- Regulation of advertising directed to children-- Criticisms of advertising directed to children-- Intended effects-- Unintended effects-- How to approach advertising to children-- The future-- Summary-- The vice squad : advertising controversial products-- The nature of controversial products-- To ban or not to ban controversial advertising?-- Approaches to controversial advertising-- Summary-- Two of a kind? : tobacco and alcohol advertising-- Regulation of tobacco and alcohol advertising-- Criticisms of tobacco and alcohol advertising-- Industry responses-- Summary-- Doctor's orders : advertising prescription drugs-- History of DTC advertising-- The current FDA guidelines for DTC brand advertising-- Intended effects-- Unintended effects-- Doing DTC advertising-- The future-- Summary-- We the people : political advertising-- Definitions of political advertising-- The role of political advertising-- The process of political advertising-- Intended effects-- Unintended effects-- The future (is now)-- Doing political advertising-- Summary-- Really good goods? : socially responsible advertising-- Corporate images and values-- Socially responsible advertising-- Today's increase in socially responsible messages-- Intended effects-- Unintended effects-- Creating socially responsible advertising-- The future-- Summary-- The bleeding edge : online advertising-- The growth of the Internet-- The Internet today-- Comparing online and traditional advertising-- Types of online advertising-- Regulation of the Internet-- Intended effects-- Unintended effects-- Doing online advertising-- The future-- Summary-- Advertising : agencies, values, and the commons' dilemma-- Putting into practice-- Agencies and advertising-- Conclusion.--
9781452261072
HF COMMERCE
Publicidad
Consumo
Persuasión
Género
Estereotipos
Raza
Orientación sexual
Edad
Niños
Tabaco
Alcohol
Medicamento
Política
Responsabilidad social
Publicidad online
Ética
