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The big data-driven business

The big data-driven business - Wiley, 2015 - x + 214 p. ; 23 p.

how to use big data to win customers, beat competitors, and boost profits

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ISBN: 9781118889800

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior

Index Terms--Genre/Form:
Consumer behavior -- Textbooks

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