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CRM. Costumer Relationship Management

CRM. Costumer Relationship Management - Pearson Education, 2006

la gestion de la relation client

ISBN: 9782744061936

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Gestión de la relación con el cliente
CRM
Fidelización
Relación Captación clientes
Comunicación externa
Comercio electrónico.

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