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Comportamiento del consumidor

Comportamiento del consumidor - UOC, 2006 - 239 p. ; 24 cm - Economía y empresa; 36 .

ISBN: 9788497883245

Subjects--Uniform Titles:
Market research

Subjects--Topical Terms:
Comportamiento del cosumidor
Marketing
Motivación de compra
Percepción marca
Toma decisiones
Compra emocional
impulsiva
Satisfacción consumidor.

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