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Fashion brands

Fashion brands - Kogan Page, 2012 - xii + 228 p. ; 23 cm

branding style from Armani to Zara

Incluye bibliografía e índice analítico.

ISBN: 9780749464462

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Moda
Marketing
Marca
Comercio minorista
Tienda
Tendencias
Alta costura
Accesorios
Diseño
Moda ética
Fabricación.

Subjects--Index Terms: Bibliography MSc - Fashion & Luxury Marketing Management: Fashion

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