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Do you want to keep your customers forever?

Do you want to keep your customers forever? - Harvard Business School Press, 2009 - 85 p. ; 17 cm - Classics .

ISBN: 9781422140277

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Relación con el cliente
Fidelización
Consumo de masas.

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