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The handbook of mobile market research

The handbook of mobile market research - Wiley, 2014 - xiii + 295 p. ; 25 cm

tools and techniques for market researchers

Incluye una bibliografía. Contiene un glosario e índice.

ISBN: 9781118935620

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Investigación de mercados
Tecnología
cualitativa
cuantitativa
Móviles
Smartphones

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