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Packaging design

Packaging design - 2ª ed - Wiley, 2012 - viii + 246 p. ; 23 cm

successful product branding from concept to shelf

Incluye bibliografía y un índice.

ISBN: 9781118027066

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marca
Diseño
Packaging
Consumidor
Comunicación
Segmentación

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